Drink driving – it’s not worth the risk

23 December 2016 Please note the publication date on each article, as legislation and guidance can change over time and older content may no longer reflect the latest requirements.

In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2014, there were still 240 deaths due to drink driving – accounting for 14% of all road fatalities.By drinking and driving, you risk your life, those of your passengers and others on the road.

THINK!

A second drink can double your chance of a fatal collision

The Government launched their THINK! Christmas drink drive campaign as of 1st December 2016, specifically targeting young males, as figures show that 62% of drink drivers killed on our roads are young men.

The campaign will target young men through Facebook, Twitter and Spotify, with 5.4 million British males aged 25 – 34 on Facebook alone – the highest single demographic.